Point of Purchase

75% of shoppers notice instore advertisements

Primedia Instore

Touchpoints to educate and engage with millions of consumers at each stage of their shopping journey. 

Primedia Instore has over 35 years of media expertise, specialising in holistic campaign management on behalf of our valued clients. With a national store universe of over 1500 leading grocery, pharmacy and liquor retailers, Primedia Instore has the largest national retail footprint to ensure your brand is showcased through the right media channels, in the right places and to the right audience.

Target Audiences

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X/Procure®

Delivery of electronic ordering, document distribution, business management and advertising technology processes. 

As a market leader, in the Pharmaceutical space, X/Procure® is utilised by 63% of the major pharmacy groups in SA, as well as many independent pharmacies, clinics and dispensing doctors, enabling electronic advertising directly to the Pharmacist, in excess of 1600 pharmacies. The daily use of X/Procure® in South Africa by 93% of Pharmacies, makes the platform a powerful advertising tool and source of information to Health Care Practitioners and advertisers alike.

Target Audiences

Click to view detailed audience statistics

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Point of Purchase

Point of Purchase

Maximise your brand through the right media channels and inform purchase decisions.

Integrate
Lifestyle Connections

Lifestyle Connections

In front of consumers while they navigate throughout their daily experiences.

Connect
Build Brand Awareness

Build Brand Awareness

Dominant exposure through the use of large-format advertising in unique urban spaces.

Discover
Engaging Consumers

Engaging Consumers

Inform and efficiently market your brand to those consumers who want your product.

Engage