Dynamic Audiences

Delivering better experiences across multi-channels

Shopper

Shopper

Talk to Shoppers at the point of purchase

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Passenger

Passenger

Large scale advertising exposure in sought-after environments

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Pharmacy

Pharmacy

Brand education and information to healthcare professionals

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Urban

Urban

Targeting various demographics and LSM groups nationally

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Don’t let your message get lost in the clutter. Talk to a decision-maker.
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Shopper

Shopper

Primedia Retail’s Businesses are positioned to talk to Shoppers at the point of purchase to trigger recall, introduce new products, promote sale items and provide more information.
Audience Reach
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Passenger

Passenger

Creative advertising ideas by branding high profile spaces in major South African airports.

Audience Reach
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Pharmacy

Pharmacy

Brand education and information to healthcare professionals.

Audience Reach
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Our software facilitates electronic advertising directly to the pharmacist in more than 1450 pharmacies.

The daily use of the system across South Africa makes the platform a powerful advertising tool and  source of information to advertisers

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93% of our pharmacists use the system on a daily basis.

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…of consumers consult with pharmacists for medical advice appose to GP’s. This gives the pharmacist the power to act as an influencer, and provide consumers with recommendations.
Urban

Urban

Our National footprint targets various demographics and LSM groups.

Malls
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Reaching over 100 malls nationally targeting various demographic and LSM groups.

  • A Malls – 37 malls with an average foot count of 614 647 per month.
  • B Malls – 22 malls with an average foot count of 716 734 per month.
  • C Malls – 39 malls with an average foot count of 515 698 per month. 
Point of Purchase

Point of Purchase

Maximise your brand through the right media channels and inform purchase decisions.

Integrate
Lifestyle Connections

Lifestyle Connections

In front of consumers while they navigate throughout their daily experiences.

Connect
Build Brand Awareness

Build Brand Awareness

Dominant exposure through the use of large-format advertising in unique urban spaces.

Discover
Engaging Consumers

Engaging Consumers

Inform and efficiently market your brand to those consumers who want your product.

Engage